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Is Sustainability the Latest Fashion Trend?: Here’s How Sustainable Fashion is Making a Wave in Nepal.

Sustainability isn’t just a requirement but a necessity in today’s world.

Sustainable fashion is the way to go for the global fashion industry because the industry is hugely responsible for harming the environment. The Nepali fashion industry has its fair share on the matter. However, as the threat of climate change and ecological imbalance continues, sustainable fashion is making a wave in Nepal.

There was a time when Nepal had enough natural resources and raw materials. We would export local products globally; it was one of the biggest sources of income for the country. However, with the introduction to fast fashion, the future of the Nepali local market was in jeopardy. For years, cheap, unreliable “Made in China” products started ruling the Nepali fashion industry as well as the entire consumer market.

Fast forward to recent years, Nepal has seen a significant boost in conscious-fashion. More local brands and companies are emerging which are running their businesses by making sustainability their top-most priority while changing the course of consumer behavior in the country.

From apparel to accessories, handicrafts, and jewelry, sustainable and eco-friendly local Nepali brands have established a stronghold in the Nepali fashion market. Brands like Logo Fashion, HattiHatti, AamoEkadesma, and Dochaa use local materials as well as craftsmanship while giving underprivileged women and men the recognition they deserve.

Brands like Myamaworethat, Lagom Nepal, Nutralstyle, and Dohoran is promoting vintage clothing, thrift culture, and sustainable gender-neutral/unisex fashion in Nepal.

However, the biggest problem sustainable and ethical fashion face is high cost. As easy as recycling or upcycling old clothes sounds, it doesn’t come cheap. There is so much more that goes into the process of making a product sustainable and ethical, which is why Nepali brands have a long way to go, especially when it comes to eliminating fast fashion from the country.

Human activity in the fashion industry is solely responsible for almost 10% of greenhouse gas emissions. And the additional exploitation and injustices of fashion workers globally is another reason why the world needs to cut ties with fast fashion.

What is your take on sustainable fashion? Do you think we can eliminate fast fashion anytime soon? Please give us your opinion in the comments below. 

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